Announcing the Xperia X10

Announcing the Sony Ericsson Xperia X10.

03 November 2009
Sony Ericsson XPERIA™ X10 introduces an open and integrated world of social media, communication and entertainment

XPERIA™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010
New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet
London – November 3 2009 – Sony Ericsson today unveils the XPERIA™ X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

Introducing signature applications like Mediascape and Timescape™, the XPERIA™ X10 lets consumers organise everything in their phone in an intuitive way:

Sony Ericsson Timescape™ manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go
Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you
Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view
Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.
Sony Ericsson’s open approach gives consumers maximum choice and with the XPERIA™ X10, users can download any application that they want direct from a wide variety of stores including PlayNow™ and the Android Market™, co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio - MW600. Featuring advanced Bluetooth™ technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favourite radio station.

The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100

The XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

The Sony Ericsson XPERIA™ X10 at a glance

Camera
8.1 megapixel camera
Up to 16x digital zoom
Auto focus
Intelligent face recognition features
Geo tagging
Image and video stabilizer
Photo and video light
Send to web (photo and video upload)
Smile detection
Touch focus
Video recording
Recent shot tray

Music
Album art
Bluetooth™ stereo (A2DP)
Media player
Music tones (MP3/AAC)
PlayNow™
TrackID™

Web
Bookmarks
Google™ search (from standby)
Web feeds
WebKit web browser

Communication
Sony Ericsson Timescape™
Speakerphone
Vibrating alert

Messaging
Conversations
Email
Microsoft Exchange ActiveSync®
Picture messaging (MMS)
Predictive text input
Text messaging (SMS)

Design
Auto rotate
Gesture control
Picture wallpaper
Touchscreen

Entertainment
3D games
Media browser
Infinite button
Video streaming
Video viewing
YouTube™

Organiser
Alarm clock
Calculator
Calendar
Flight mode
Infinite button
Office suite
Phone book with dialer
World clock

Location-based services
A-GPS
Google Maps™
Wisepilot™ turn-by-turn navigation* (free trial version)
*The service may not be available in every market. For more information, go to www.sonyericsson.wisepilot.com

Connectivity
3.5 mm audio jack
Bluetooth™ technology
Micro USB connector
Synchronisation
USB support
Wi-Fi™

Preloaded applications
Sony Ericsson Timescape™
Sony Ericsson Mediascape
Sony Ericsson Home with clock widget
Sony Ericsson Sync
Android Market™ Client
Gmail™
Google Calendar™
Google Maps™ with Street View
Google Media Uploader
Google phone-top search
Google search widget
Google Talk™
Google Voice Search™
Network Location Provider
Set-up Wizard
YouTube™

Screen
262,144 colour TFT touchscreen
4.0 inches
480 x 854 pixels (WVGA)
Scratch-resistant
Accessories

In-Box:
XPERIA™ X10
Battery
Stereo portable handsfree
8 GB microSD™ card
Micro USB cable for charging, synchronisation and file transfer
User documentation

Optional:
Hi-Fi Wireless Headset with FM Radio MW600
Car Charger AN300
Screen Protector ET902

Facts 1)2)
Size: 119 x 63 x 13 mm
Weight: 135 grams
Phone memory: Up to 1 GB
Memory card support: microSD™
Memory card included: 8 GB
Operating system: Google™ Android Donut, version 1.6
Processor: 1GHz Qualcomm Snapdragon™ QSD8250

Availability and versions
Networks
UMTS HSPA 900/1700/2100
GSM GPRS/EDGE 850/900/1800/1900
UMTS HSPA 800/1900/2100
GSM GPRS/EDGE 850/900/1800/1900
Available in selected markets in Q1 2010

Colour
Sensuous Black
Luster White

more : Sony Ericsson Xperia X10 Specifications
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Sony Ericsson Jalou Dolce&Gabbana edition

Sony Ericsson Jalou Dolce&Gabbana edition Press releases

Dolce&Gabbana design special edition Jalou for Sony Ericsson

12 August 2009 Get noticed with the limited edition Jalou by Dolce&Gabbana. The stunning rose coloured mobile phone, with real 24 carat gold plating, is an exclusive Dolce&Gabbana handset that will be available in select markets from Q4 2009.

London, UK – August 12, 2009: Jalou by Dolce&Gabbana is a special limited edition clamshell handset, exuding style and substance both inside and out. The Dolce & Gabbana branded style statement has a beautifully facet cut jewel form and is only 73mm long – shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features.

Jalou by Dolce&Gabbana comes complete with exclusive packaging and accessories – three silky rose satin bags to either protect the phone, store the charger, or to even carry jewellery. But that’s not all – it also comes with a special Dolce & Gabbana branded headset with gold accents to keep you connected in style.

Even the content is special on Jalou by Dolce&Gabbana. Exclusive photography and video clips from Dolce&Gabbana’s women’s Autumn/Winter 2010 runway show, with sneak peek footage from all the backstage action, will be pre-loaded on the handset. There is also a variety of stylish themes and wallpapers, as well as a Dolce & Gabbana blog that sends the latest trends, news and gossip directly to the mobile phone via an RSS feed.

Keep your eyes peeled for the advertising campaign at the beginning of October which will support the launch of Jalou by Dolce&Gabbana. Stefano Gabbana and Domenico Dolce will work on the creativity themselves to deliver a stunning advertising campaign.

Jalou will also be made available by Sony Ericsson, in Q4 2009, in a variety of other gemstone inspired colours including Deep Amethyst, Aquamarine Blue and Onyx Black. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory and Christmas present.

“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou and Jalou by Dolce&Gabbana reflect these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,” comments Charles Hunt, Jalou head designer at Sony Ericsson.

Jalou’s host of features will keep you entertained and looking fabulous. The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go.

“The new Jalou and Jalou by Dolce&Gabbana are all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “It was a pleasure working with Dolce&Gabbana and we achieved a beautiful handset without compromising on style or content. Jalou by Dolce&Gabbana has all the great features of Jalou but with added special elements such as 24 carat gold plating and exclusive Dolce & Gabbana content. It’s the handset for someone who wants that something extra. Both handsets are perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because they have a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Other features on both Jalou by Dolce&Gabbana and Sony Ericsson’s Jalou include: the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites.

Jalou by Dolce&Gabbana will be available in selected markets in the fourth quarter 2009 exclusively in the colour Sparkling Rose.

Jalou and Jalou by Dolce&Gabbana

Irresistible compact fashion phone comes with the following features and lots more:

3.2 megapixel camera – snap your favourite outfit and send to your friends

Video recording – film and post clips online anytime

Stereo FM radio – catch up on the latest songs while on the move

Music player – with Bluetooth™ stereo, PlayNow™ and TrackID ™

Bluetooth™ 2.0 – upload images and videos to your social network site

Mirror Key – check your hair before a hot date

Walk Mate step counter – see how far you have walked while out shopping

Internet - Google™ search, Google™ maps, email, instant messaging, picture messaging

Entertainment – YouTube™ application, 3D games, video viewing

Weight – will not weight your handbag down, only 84 grams

Jalou and Jalou by Dolce & Gabbana supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/1700/2100.

The Jalou and Jalou by Dolce&Gabbana at a glance

Camera

3.2 megapixel camera

3.2x digital zoom (up to)

Geo tagging

Photo feeds

Photo fix

Send to web

Video light

Video recording

Music

Bluetooth™ stereo (A2DP)

Media player

MEGA BASS™

Music tones ((MP3/AAC)

PlayNow™

TrackID™

Web

Access NetFront™ web browser

Bookmarks

Google™ search (from standby)

Web feeds

Communication

Call list

Conference calls

Speakerphone

Vibrating alert

Video calling (main camera)

Messaging

Conversations

Email

Microsoft Exchange ActiveSync®

Instant messaging

Picture messaging (MMS)

Predictive text input

Sound recorder

Text messaging (SMS)

Design

Auto rotate

Media

Picture wallpaper

Wallpaper animation

Entertainment

3D games

FM radio with RDS

Java™

Motion gaming

Video streaming

Video viewing

Walk Mate step counter

YouTube™ application

Organiser

Alarm clock

Calculator

Calendar

Flight mode

Notes

Phone book

Stopwatch

Tasks

Timer

Connectivity

A-GPS (US only)

Bluetooth™ technology

Google Maps™

Modem

Synchronization

USB mass storage

USB support

Accessories

In box:

Sony Ericsson Jalou

Battery

Charger

Stereo

Portable handsfree

User documentation

Facts

Size: 73 x 45 x 18.2 mm

Weight: 84 grams

Jalou by Dolce&Gabanna Colours:

Sparkling Rose

Jalou Colours:

Onyx Black, Aquamarine Blue, Deep Amethyst

Main Screen:

Type: 262,144 colour TFT

Resolution: 240 x 320 pixels (QVGA)

Size: 2.0 inches

External screen:

Type: Monochrome LCD

Resolution: 128 x 36 pixels

Size: 1.3 inches

Phone memory: Up to 100 MB

Memory card support: SanDisk microSD™

Talk time GSM: Up to 7 hrs

Standby time GSM: Up to 350 hrs

Talk time UMTS: Up to 4 hrs 30 min

Standby time UMTS: Up to 250 hrs

Video call time: Up to 2 hrs

Networks

GSM GPRS/EDGE 850/900/1800/1900

UMTS HSPA 900/1700/2100

Sony Ericsson Jalou

Jalou™ Press releases

Communicate in style with Jalou, the irresistable compact fashion phone from Sony Ericsson

12 August 2009

Share life in exquisite style with Sony Ericsson's new fashion mobile phone, Jalou. Packed with unique features and encased in a beautiful facet-cut jewel form, it is a stylish addition to any handbag. Jalou will be available in selected markets Q4 2009

London, UK – August 12, 2009: Beautiful inside and out, Jalou exudes style as well as substance for the ultimate in chic communication. Sony Ericsson's latest style statement is only 73mm long – shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory.

Known for its expertise in design and technology, Sony Ericsson explored art, architecture and furniture trends whilst delving deep into the couture and fashion world to ensure Jalou encapsulates some of the hottest fashion trends which will emerge next year.

“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou reflects these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,” comments Charles Hunt, Jalou head designer at Sony Ericsson. “The design team wanted the handset to reflect beauty found in nature. They looked at structure, strength and form in various crystalline jewels, which resulted in the unique shape.”

Combining beauty with cutting-edge technology, Jalou’s host of features will keep you entertained and looking fabulous. The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year. Jalou will be available in a variety of gem inspired colours including: Deep Amethyst, Aquamarine Blue and Onyx Black.

“The new Jalou phone is all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “We wanted to create a beautiful handset without compromising on style or content. It’s perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because it has a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Other features include the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites.

Jalou

Irresistible compact fashion phone comes with the following features and lots more:

3.2 megapixel camera – snap your favourite outfit and send to your friends

Video recording – film and post clips online anytime

Stereo FM radio – catch up on the latest songs while on the move

Music player – with Bluetooth™ stereo, PlayNow™ and TrackID ™

Bluetooth™ 2.0 – upload images and videos to your social network site

Mirror Key – check your hair before a hot date

Walk Mate step counter – see how far you have walked while out shopping

Internet - Google™ search, Google™ maps, email, instant messaging, picture messaging

Entertainment – YouTube™ application, 3D games, video viewing

Weight – will not weight your handbag down, only 84 grams

Jalou supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/1700/2100. Jalou will be available in the fourth quarter 2009 in the colours Deep Amethyst, Aquamarine Blue and Onyx Black.

The Sony Ericsson Jalou phone at a glance

Camera

3.2 megapixel camera

3.2x digital zoom (up to)

Geo tagging

Photo feeds

Photo fix

Send to web

Video light

Video recording

Music

Bluetooth™ stereo (A2DP)

Media player

MEGA BASS™

Music tones ((MP3/AAC)

PlayNow™

TrackID™

Web

Access NetFront™ web browser

Bookmarks

Google™ search (from standby)

Web feeds

Communication

Call list

Conference calls

Speakerphone

Vibrating alert

Video calling (main camera)

Messaging

Conversations

Email

Microsoft Exchange ActiveSync®

Instant messaging

Picture messaging (MMS)

Predictive text input

Sound recorder

Text messaging (SMS)

Design

Auto rotate

Media

Picture wallpaper

Wallpaper animation

Entertainment

3D games

FM radio with RDS

Java™

Motion gaming

Video streaming

Video viewing

Walk Mate step counter

YouTube™ application

Organiser

Alarm clock

Calculator

Calendar

Flight mode

Notes

Phone book

Stopwatch

Tasks

Timer

Connectivity

A-GPS (US only)

Bluetooth™ technology

Google Maps™

Modem

Synchronization

USB mass storage

USB support

Accessories

In box:

Sony Ericsson Jalou

Battery

Charger

Stereo

Portable handsfree

User documentation

Facts

Size: 73 x 45 x 18.2 mm

Weight: 84 grams

Colours

Onyx Black

Deep Amethyst

Aquamarine Blue

Main Screen:

Type: 262,144 colour TFT

Resolution: 240 x 320 pixels (QVGA)

Size: 2.0 inches

External screen:

Type: Monochrome LCD

Resolution: 128 x 36 pixels

Size: 1.3 inches

Phone memory: Up to 100 MB

Memory card support: SanDisk microSD™

Talk time GSM: Up to 7 hrs

Standby time GSM: Up to 350 hrs

Talk time UMTS: Up to 4 hrs 30 min

Standby time UMTS: Up to 250 hrs

Video call time: Up to 2 hrs

Networks

GSM GPRS/EDGE 850/900/1800/1900

UMTS HSPA 900/1700/2100

SE T715 slider phone

Sony Ericsson T715 Slider phone Press releases.

The Sony Ericsson T715 - a sophisticated slider phone that fits your lifestyle

25 June 2009

The Sony Ericsson T715 allows consumers to stay connected without any compromise on communication features or design. An ultra compact slider mobile phone, the T715 still offers a large keypad and font size allowing you to get the most out of your SMS, MMS or email management.

London – June 25, 2009 – Keep yourself organised in an intuitive way with the T715’s smart desktop feature, direct reminders of appointments, notes and special animation to remind you of birthdays and global events. Messaging is quick and easy with the ability to review the history of your conversation as you go along.

Need to access the internet? The turbo 3G network connection allows stress-free fast browsing and the large 2.2” screen shows off websites in all their glory – even in direct sunlight! The T715 comes complete with Google Maps™ including local search and directions and AccuWeather.com® - giving you access to three day weather forecasts so you’ll never be caught short without an umbrella or your sunglasses.

At the size of a credit card and with a high-class finish, the T715 adds a touch of sophistication to your life. Whip it out and snap high quality pictures even in a dark environment with the 3.2 megapixel camera with Photo light.

The sophisticated Sony Ericsson design means the T715 will look at home wherever you are, whether it’s at an important business meeting or if you are joining your friends for lunch.

“The T715 is a sophisticated slider mobile phone that fits a busy lifestyle and is perfect for those who are looking for a phone with practical and up-to-date features” said Quentin Cordier, Marketing Business Manager at Sony Ericsson. “Building on our current 3G portfolio, the T715 allows us to bring 3G mobile phones to even more markets giving them high speed internet access wherever they are. With a premium brushed aluminium cover and glossy front, this new mobile phone demonstrates the sophisticated design language consumers have come to expect from Sony Ericsson.”

The Sony Ericsson T715
Practical design for best use of communication features:

• Elegant and compact slider – looks sophisticated no matter what the setting
• Large keypad and font size – get the most out of your SMS or email management
• 3G network connection – quick and easy internet browsing
• Large 2.2” screen – even in direct sunlight
• Smart desktop and birthday reminders – organise your life in an intuitive way
• 3.2 megapixel camera with Photo light – perfect pictures no matter what the lighting conditions

Also announced today is the Bluetooth™ Headset VH310 – made to fit everyone. The VH310 gives you handsfree freedom with no wires, no worries and weighing only 10 grams. The VH310 lasts for more than 20 days on one charge.

Bluetooth Headset VH310
Designed for comfort – made to fit

• The perfect fit - three earpieces and two removable ear hooks
• All day comfort – weighs only 10 grams!
• Talk, talk, talk – more than 20 days of life on one charge

The T715 supports HSPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 and the T715a supports HSPA 850/1900/2100 and GSM/GPRS/EDGE 850/900/1800/1900. The T715 will be available in selected markets in the colours Galaxy Silver and Rouge Pink in the third quarter 2009.

The Sony Ericsson T715 phone at a glance

Camera

• 3.2 megapixel camera
• Up to 3.2x digital zoom
• Photo fix
• Send to web
• Video recording

Music

• Album art
• Bluetooth™ stereo (A2DP)
• Media player
• MEGA BASS™
• Music tones (MP3/AAC)
• PlayNow™
• TrackID™

Web

• Access NetFront™ web browser
• Bookmarks
• Google™ search (from standby)
• Photo feeds
• Web feeds

Communication

• Speakerphone
• Vibrating alert
• Video calling (main camera)

Messaging

• Conversations
• Microsoft Exchange ActiveSync®
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Media
• Picture wallpaper
• Torch functionality
• Wallpaper animation

Entertainment

• 3D Games
• FM radio with RDS
• Java
• Video streaming
• Video viewing
• YouTube™

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Location-based services

• Geo tagging of photos (cell-id)
• Google Maps™

Connectivity

• Bluetooth™ technology
• Modem
• PictBridge printing
• Synchronization
• USB mass storage
• USB support

Accessories

In-Box:
T715

• Battery
• Battery Charger
• Stereo portable handsfree
• User book

Optional accessories:

• Clip-on Bluetooth™ Handsfree VH300
• Power Pack CPP-100
• Design collection IDC-31 Courtside Case

Facts and Figures

• Size: 91.5 x 48 x 14.9 mm
• Weight: 96.5 grams
• Colours: Galaxy Silver (piano finish), Rouge Pink (mirror finish)
• Main screen: 262,144 colour TFT,
• Resolution: 240 x 320 pixels (QVGA)
• Size: 2.2 inches
• Phone memory: Up to 90MB
• Memory card support: SanDisk microSD™
• Talk time GSM/GPRS: Up to 10 hrs
• Standby time GSM/GPRS: Up to 400 hrs
• Talk time UMTS: Up to 4 hrs
• Standby time UMTS: Up to 350 hrs
• Video call time: Up to 3hrs

Availability and versions

• Networks
• T715: GSM/GPRS/EDGE/850/900/1800/1900
• UMTS HSPA/2100
• T715a: GSM/GPRS/EDGE/850/900/1800/1900
• UMTS HSPA 850/1900/2100
• The T715 will be available in selected markets in the third quarter 2009

The Sony Ericsson Bluetooth™ Headset VH310 at a glance

Materials

• Plastic

Standby/talktime

• Up to 500hrs/11hrs

Size

• 48x11.5x17.4

Weight

• 10g

Colour

• Silver, Black

Compatibility

• Most Bluetooth™ phones from SEMC and other brands

In the box

• 3 ear pieces and 2 removable hooks

Legal

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

Product information SE T715 slider phone.

Sony Ericsson GreenHeart

Sony Ericsson GreenHeart Press releases

Sony Ericsson launches new GreenHeart™ products with focus on sustainable innovation

04 June 2009

CO² footprint of GreenHeart pioneer phones reduced by 15%:

• E-manual reduces paper usage by over 90%
• Smaller packaging reduces transport emissions and paper usage
• Minimum 50% recycled plastics
• MH300 GreenHeart ™ headset includes 100% recycled plastics in most plastic parts

London – June 4, 2009 – Sony Ericsson today unveiled two new GreenHeart™ pioneer products underpinning its ongoing commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. The GreenHeart™ programme launches with two flagship products – the C901 GreenHeart™ and Naite– plus the MH300 GreenHeart ™ headset, one of the greenest headsets on the market. The GreenHeart™ concept is a key pillar in Sony Ericsson’s revitalised product portfolio strategy and the sustainable innovations found in the GreenHeart™ pioneer products will eventually roll out into the broader portfolio.

Both new GreenHeart™ phones build on Sony Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process.

The first flagship product to be launched, the C901 GreenHeart™, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper and reducing the environmental impact of transporting the final product through more compact packaging. The C901 GreenHeart™ phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).

The C901 GreenHeart™ will ship with the MH300 GreenHeart ™ headset, one of the greenest headsets available, made up of 100% recycled plastics in 4 out of 5 hard plastic parts and far exceeding legal environmental requirements.

As well as featuring many of the innovations showcased in the C901 GreenHeart™, Naitewill come to market with a low-power charger, the EP300 GreenHeart™ charger, one of the first of its kind to be introduced to the market. Thanks to these innovations, the overall CO² footprint over the full life of the C901 GreenHeart™ and Naite is reduced by 15%.

The first GreenHeart™ pioneer phone, the C901 GreenHeart™ will also include a WalkMate application, letting users really walk the talk about being more eco-friendly by comparing the steps they take with the equivalent journey travelled by car. And Naite includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO2 you are saving when you walk instead of taking the car.

“Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers,” said Dick Komiyama, President, Sony Ericsson. “Today we are announcing the next step in our sustainability strategy – the GreenHeart™ pioneer products - which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business.”

Sony Ericsson will use the product innovations in its new GreenHeart™ pioneer products to ‘green’ its full product portfolio going forward with the aim of setting a new benchmark in sustainability for the entire mobile phone industry. The GreenHeart™ handsets will play a key role in Sony Ericsson’s newly invigorated product portfolio strategy.

For more information on the GreenHeart™ programme and Sony Ericsson’s overall sustainability commitment, please join us for a global web cast and Q&A at 13:00 (UK time) on Thursday 4th June. www.sonyericsson.com/greenheart

“We are fully supportive of Sony Ericsson’s GreenHeart™ initiative because it is so closely aligned with Telefonica O2 UK’s own ambitions to make Sustainability central to our business strategy ", says Bill Eyres, Head of Corporate Responsibility, Environment and Sustainability at Telefonica O2 UK. "We know from consumer insight that environmental issues, particularly climate change, are now a significant concern for our customers. Furthermore, we also believe that operating more sustainably is a business opportunity, enabling us to function more efficiently and keep the Customer at the heart of all we do. "

“With growing public concern about climate change and increased competition for natural resources, TeliaSonera welcomes more “green” and sustainable choices for our customers like the new GreenHeart phones from Sony Ericsson", says Indra Åsander, Senior Vice President and Head of Product Management in Mobility Services at TeliaSonera. "Over the past two years we have seen an increase in “green-behaviour-change” among our customers, such as using more communication services to reduce travel and the resulting CO2 footprint. We believe this new initiative to move green behaviour into the mobile manufacturing process is one key step forward for the industry in responding to consumer demand".

Nardono Nimpuno, Senior Policy Advisor, International Chemical Secretariat (ChemSec) added, “The GreenHeart™ project is confirmation of Sony Ericsson’s active engagement in the Chemsec Business Group and their extensive internal work on chemical management. Through the GreenHeart™ project, with its high ambitions for sustainability and toxic use reduction initiatives, Sony Ericsson is striving for a leadership role in the field of corporate chemicals management.”

Q3 2009 will also see the continued roll out of Sony Ericsson’s global take-back programme which has been in operation since 2007. By allowing consumers to send back used mobile phones, the programme ensures that they do not end up in landfills but are sent to specialised mobile phone recycling centres. This means that both components and materials are used again, reducing the need to extract and refine raw materials for new products.

C901 GreenHeart™
Smile – you’re on camera

• Snap great shots with the five megapixel camera
• Put some light on the situation with the built-in Xenon flash
• Catch the perfect smile with Smile Shutter™
• Instantly post your pictures to the web with one-click uploading
• Face Detection lets you take fantastic group shots
• Recycled plastics, more eco-friendly packaging and energy efficient display

The C901 GreenHeart™ supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100. The C901 GreenHeart™ will be available in selected markets from Q2.

Naite
Organize your life the eco-friendly way

• One click access to favourite functions
• Stay in touch with email and texting
• Active desktop for at-a-glance information
• Talk face to face with video calling
• Recycled plastics, more eco-friendly packaging and low power consumption charger

Naite supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS HSPA 850/1900/2100. Naite will be available in selected markets from Q3.

The Sony Ericsson C901 GreenHeart™ at a glance

Camera

• 5.0 megapixel camera
• Up to 16x digital zoom
• Photo fix
• Picture blogging
• Video recording
• Auto focus
• Smile Shutter™
• Face detection
• Smart Contrast TBC
• BestPic™
• Red-eye reduction
• Xenon flash
• Video light
• Video recording
• Video stabilizer

Music

• Media player
• Album art
• PlayNow™
• TrackID™
• Mega Bass™
• Bluetooth™ stereo (A2DP)
• Music tones (MP3/AAC)

Web

• Access NetFront™ Web browser
• Web feeds
• Photo feeds

GreenHeart™

• E-manual
• Reduced packaging
• Recycled plastics
• Waterborne paint
• Optimised display light
• MH300 greener headset
• Walkmate

Communication

• Speakerphone
• Polyphonic ringtones
• Vibrating alert
• Video call (main camera)

Messaging

• Email
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)
• Exchange ActiveSync
• Chat View
• Instant messaging

Design

• Picture wallpaper
• Wallpaper animation
• Auto rotate

Entertainment

• 3D games
• Motion gaming
• Java
• FM radio with RDS
• Video streaming
• Video viewing
• Media
• YouTube™

Connectivity

• Bluetooth™ technology
• Modem
• USB mass storage
• USB support
• Synchronization
• PictBridge

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Location-based services

• Geo tagging of photos (cell-id)
• Google Maps™

Accessories
In-Box:

• C901GreenHeart™
• Standard Battery BST-33
• Standard Charger CST-70
• Stereo Portable Handsfree MH300 GreenHeart ™

Facts and Figures

• Size: 105 x 45 x 13 mm
• Weight: 107 grams
• Colours: Ocean White
• Main screen: 262,144 colour TFT, scratch-resistant
• Resolution: 240 x 320 pixels
• Size: 2.2 inches
• Phone memory: Up to 120MB
• Memory card support: Memory Stick Micro™ (M2™)
• Talk time GSM/GPRS: Up to 9.5 hrs
• Standby time GSM/GPRS: Up to 430 hrs
• Video talk time: TBC

Availability and versions
Networks
C901:

• GSM/GPRS/EDGE 850/900/1800/1900
• UMTS/HSPA 900/2100
• Available in selected markets from Q2 2009.

The Sony Ericsson Naite at a glance

Camera

• 2.0 megapixel camera
• Up to 2.5x digital zoom
• Photo fix
• Picture blogging
• Video blogging
• Video recording
• Photo feeds

Music

• Media player
• Mega Bass™
• Album art
• PlayNow™
• TrackID™
• Bluetooth™ stereo (A2DP)
• Music tones (MP3/AAC)

Web

• Access NetFront™ web browser
• Bookmarks
• Google™ search
• Web feeds

GreenHeart™

• E-manual
• Reduced packaging
• Recycled plastics
• Optimised display light
• Low-power charger
• Ecomate & CO2 Calculator

Communication

• Smart dialling
• Conference calls
• Video calling
• Speakerphone
• Vibrating alert
• Polyphonic ringtones

Messaging

• Email
• Exchange ActiveSync®
• Text messaging (SMS)
• Picture messaging (MMS)
• Conversations
• Instant messaging
• Predictive text input
• Sound recorder

Design

• Picture wallpaper
• Wallpaper animation

Entertainment

• Media
• 3D games
• Java
• FM radio with RDS
• Video streaming
• Video viewing
• YouTube™

Connectivity

• Bluetooth™ technology
• Google Maps™
• Modem
• Synchronization
• USB mass storage
• USB support

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories
In-box:

• Naite
• Standard Battery BST-33
• Standard charger EP300 Greenheart ™
• Portable Handsfree HPM-60

Facts and Figures

• Size: 108 x 47 x 12.6 mm
• Weight: 84 grams
• Colours:
• Vapour Silver
• Ginger Red
• Type: 262,144 colour TFT
• Resolution: 240 x 320 pixels (QVGA)
• Size: 2.2 inches
• Phone memory: Up to 100MB
• Memory card support: SanDisk microSD™
• Talk time GSM: Up to 9 hrs 40 min
• Standby time GSM: Up to 380 hrs
• Talk time UMTS: Up to 4 hrs 10 min
• Standby time UMTS: Up to 380 hrs
• Video call time: Up to 3 hrs

Availability and versions

• GSM GPRS/EDGE 850/900/1800/1900
• UMTS HSDPA 2100

• GSM GPRS/EDGE 850/900/1800/1900
• UMTS HSDPA 850/1900/2100

Sony Ericsson PlayNow

Sony Ericsson PlayNow™ arena with movies Press releases

PlayNow™ arena with movies brings feature films to mobile phones

28 May 2009

Sony Ericsson delivers on its strategy of being the Communication Entertainment brand with the launch of an unique mobile movie service, offering big screen movies combined with amazing small screen quality.

London, UK – May 28, 2009 – Sony Ericsson today strengthens its commitment to providing unique entertainment experiences on the mobile handset with the launch of PlayNow™ arena with movies, the latest addition to the PlayNow™ arena content delivery platform. The announcement delivers upon the company’s Communication Entertainment strategy which was shared at Mobile World Congress in Barcelona earlier this year.

PlayNow™ arena with movies is a bundled movie service from Sony Ericsson, included out-of-the-box for selected handsets, allowing consumers to watch up to 60 movies a year on their mobile phone. Optimised to give consumers the best possible viewing experience, users can choose from a selection of around 15 movies at any one time, with additional titles being added to the catalogue each month. After ‘side loading’ feature length films onto your phone, you can watch them as often as you like for up to 90 days.

Downloaded movies will be automatically formatted to match the performance of your phone. Experience sublime picture quality, soulful sound and images so sharp you’ll have no trouble reading subtitles and seeing the small details.

“Consumers are increasingly looking for exciting content and premium entertainment experiences wherever they are. By adding a bundled movie proposition to PlayNow™ arena we continue to remove barriers for consumers to easily access entertainment through their mobile phone” said Martin Blomkvist, Head of Content Acquisition and Management at Sony Ericsson.

PlayNow™ arena with movies - how it works

• Download movies to your computer from www.playnow-arena.com/movies
• Transfer them to your Sony Ericsson phone by ‘side loading’ them from your computer to your phone using your USB device
• Watch them as often as you like for up to 90 days. The specially formatted movies are not playable on any other device
• Choose from a selection of around 15 movies at any one time, with approximately four additional titles being added to the catalogue each month to replace outgoing content
• A total of up to 60 movies can be downloaded during a twelve month period
• The available movie catalogue will be a country-specific mix of classics and newer titles

PlayNow™ arena with movies will make its debut with the W995 Walkman™, launching in Sweden, Norway, the Netherlands, Germany and the UK from June 2009. Additionally the service will also be made available on upcoming phones such as Satio and Aino which were also announced today.

Sony Ericsson Satio

Sony Ericsson Satio Press releases

Visual communication like never before with the Sony Ericsson Satio

28 May 2009

Get the ultimate multimedia experience with Satio. Feast your eyes on movies, TV-series’ and video clips thanks to the 3.5 inch screen and crystal clear 16:9 widescreen format – just like watching them live. A friend pulling a funny pose? Snap them with the amazing 12.1 megapixel camera and share the picture with friends.

London, UK – May 28, 2009 – Sony Ericsson today announced Satio which provides you access to all your media in one place – just tap directly into your favourite features with the five standby panels and you’re ready to go. First introduced in Barcelona as the ‘Idou’, Satio puts the future of mobile entertainment in the palm of your hand. You can watch your favourite movies on the bus or catch up with your TV shows while on your lunch break thanks to Satio.

“With Satio you can enjoy any form of entertainment anytime, anywhere. Whether its music or movies you will never be more than a tap away from your favourite tracks or shows,” said Fredrik Mansson, Market Business Manager at Sony Ericsson. “Just tap directly into your favourite videos and music with the unique full touch media menu, standby panels and music player. Snapping perfect pictures also just got so simple thanks to the 12.1 megapixel camera, intuitive touch focus and Xenon flash. Share them with your nearest and dearest via your social networking site, produce huge prints and you can even comment directly on your images.”

Download exciting music, movies and games from PlayNow™ arena to personalise your entertainment experience on Satio and enjoy them in crystal clear 16:9 widescreen format. PlayNow™ arena provides a full range of mobile entertainment available by dual download to both your PC and mobile phone with specially developed ring tones and music tones and DRM-free music tracks and TrackID™ charts from around the world.

Satio
Visual communication like never before

• True 16:9, 3.5 inch widescreen – feast your eyes on movies
• Express yourself through images – 12.1 megapixel camera, intuitive touch focus, Xenon flash and face and smile detection
• Web albums with messages – talk through pictures and share your experiences
• Intuitive full touch media menu – tap directly into your favourites, from web pages to pictures and media files
• Symbian Foundation operating system – thousands of applications available online
• Music player – play your tunes loud and proud

To make your listening experience even better team Satio with the smallest headset on the market, the Wireless Stereo Headphones HBH-IS800 to listen in crystal clear sound. Alternatively, maximise your mobile video experience with the Video Viewing Stand IM920.

Satio supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 850/900/2100. Satio will be available in selected markets from early Q4 in the colours; Black, Silver and Bordeaux.

The Sony Ericsson Satio at a glance

Satio
Camera

• 12.1 megapixel camera
• Up to 12x digital zoom
• Auto focus
• BestPic™
• Face detection
• Geo tagging of photos
• Image stabilizer
• Photo feeds
• Photo fix
• Send to web
• Red-eye reduction
• Smile detection
• Touch focus
• Video light
• Video recording
• Xenon flash

Music

• Album art
• Bluetooth™ stereo (A2DP)
• Media player
• Music tones (MP3/AAC)
• PlayNow™
• TrackID™

Web

• WebKit web browser
• Bookmarks
• Web feeds

Communication

• Call list
• Speakerphone
• Vibrating alert
• Video calling

Messaging

• Conversations
• Email
• Exchange ActiveSync™
• Handwriting recognition
• Instant messaging
• On-screen QWERTY keyboard
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Auto rotate
• Gesture control
• Media
• Picture wallpaper
• S60 5th edition Symbian™ OS
• Touchscreen
• Wallpaper animation

Entertainment

• HD and 3D games
• Facebook™ application
• FM radio with RDS
• Java
• Video streaming
• Video viewing
• YouTube™

Connectivity

• Bluetooth™ technology
• Modem
• PictBridge
• Synchronisation
• TV out
• USB mass storage
• USB support
• In-built WiFi™

Organizer

• Alarm clock
• Calculator
• Calendar
• Contacts
• Document readers
• Document editors
• Flight mode
• Notes
• Tasks

Location-based services

• A-GPS
• Google Maps™
• Turn-by-turn navigation

Accessories
In-Box:

• Satio
• Battery
• Battery Charger
• 8GB Memory card
• USB cable
• Media manager
• Colour-matched stereo portable handsfree
• User guide

Optional:

• Video Viewing Stand IM920

Facts and Figures

• Size: 112 x 55 x 13.3 mm
• Weight: 126 grams
• Colours: Black, Silver and Bordeaux
• Main screen: 16,777,216 colour nHD TFT
• 16:9 widescreen
• Resolution: 640 x 360 pixels
• Size: 3.5 inches
• Phone memory: 128 MB
• Memory Card Support: SanDisk microSD™

Availability and versions
Networks:

Satio

• GSM GPRS/EDGE 850/900/1800/1900
• UMTS HSDPA 2100

Satio(a)

• GSM GPRS/EDGE 850/900/1800/1900
• UMTS HSPA 850/1900/2100
• Available in selected markets from early Q4 2009.

Sony Ericsson Satio Pictures













Sony Ericsson Satio Promo Video

Sony Ericsson Yari

Sony Ericsson Yari Press releases

Twist, tilt, turn, smash - gesture gaming is here with the Sony Ericsson Yari

28 May 2009

Challenge your friends to the newest invention in mobile phone gaming. Yari debuts Gesture gaming – forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action!

London, UK – May 28, 2009 – Today Sony Ericsson launches Yari the ultimate phone for mobile fun, whether it’s gaming you’re after or multimedia action. Nothing to hold, nothing to twist – except your body - gesture gaming technology gives users a unique gaming experience no matter where they are. With a variety of games to choose from, whether you want to keep fit and stay in shape or just want to beat your best score at tennis or boxing, Yari brings you fun wherever you are.

And with Yari there’s always a new game to play. In addition to gesture games, there is a mix of pre loaded motion and standard games. Yari introduces a games carousel that allows you to access all your games from your desktop and to browse downloadable content on PlayNow™ arena. You can view content by category and choose to browse free or premium content – so no matter your preferences there’s one to suit you.

“Yari is the industry’s first mobile phone with gesture gaming outside of the Japanese market,” said Catherine Cherry, Market Business Manager at Sony Ericsson. “It’s time to move like you’ve never moved on a mobile phone before! With Gesture gaming you move your body to play instead of pressing buttons on the phone, giving you a fun experience that even helps you keep fit. If you’ve exhausted yourself with the games there are loads of other multimedia features to enjoy. Snap your friends with the five megapixel camera or chill out to your favourite tunes with the state-of-the art music player”.

Yari
Twist, tilt, turn, smash – gesture gaming is here

• Gesture and motion gaming for action on and off the screen
• A/B buttons – gaming shortcut keys
• Gaming carousel gives direct access to your games from the desktop
• State-of-the art music player and stereo speakers for easy listening
• Music call - one button press to share your favourite tracks while you talk
• 5.0 mega pixel camera – easily upload images to your web album
• Send your location by SMS

To enhance your gaming experience Yari comes complete with the EC500 phone stand. The phone stand is small and portable and comes with an integrated keyring which makes it easy to carry thereby ensuring that you never miss an opportunity to play to your heart’s content. To pump up the volume while on the move use the Outdoor Wireless Speaker MS500 – small enough to fit in the palm of your hand, and so light it can be taken anywhere and everywhere.

Yari supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 900/2100. Yari will be available in selected markets from early Q4 in the colours Achromatic Black and Cranberry White.

The Sony Ericsson Yari at a glance

Camera

• 5.0 megapixel camera
• Up to 4x digital zoom
• Auto focus
• Face detection
• Geo tagging
• Photo feeds
• Photo fix
• Photo light
• Send to web
• Smile detection
• Video light
• Video recording

Music

• Album art
• Bluetooth™ stereo (A2DP)
• Music player
• Mega Bass™
• Music tones (MP3/AAC)
• PlayNow™
• SensMe™
• Shake control
• Stereo speakers
• TrackID™

Web

• Access NetFront™ Web browser
• Bookmarks
• Google™ search (from standby)
• Web feeds

Communication

• Call list
• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Video calling

Messaging

• Conversations
• Email
• Exchange ActiveSync®
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Auto rotate
• Torch functionality
• Media
• Picture wallpaper
• Wallpaper animation

Entertainment

• 3D games
• Dedicated gaming keys
• FM radio with RDS
• Java
• Gesture gaming
• Motion gaming
• Music call
• Tracker
• Video streaming
• Video viewing
• Walk mate
• YouTube™

Connectivity

• A-GPS
• Bluetooth™ technology
• DNLA Certified™
• Google Maps™
• Modem
• PictBridge
• Synchronisation
• USB mass storage
• USB support

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories

In-Box:

• Yari
• Battery
• Battery Charger
• 1GB Micro SD card
• USB cable
• User guide
• EC500 phone stand
• MH300 head set

Facts and Figures

• Size: 100 x 48 x 15.7 mm
• Weight: 115 grams
• Colours: Achromatic Black, Cranberry White
• Main screen: 262,144 colour TFT
• Resolution: 240 x 320 pixels (QVGA)
• Size: 2.4 inches
• Phone memory: Up to60MB
• Memory card support: SanDisk microSD™
• Talk time GSM/GPRS: Up to 10 hrs
• Standby time GSM/GPRS: Up to 450 hrs
• Talk time UMTS: Up to 4.5hrs
• Standby time UMTS: Up to 450hrs

Availability and versions
Networks:

Yari

• GSM/GPRS/EDGE 850/900/1800/1900
• UMTS/HSUPA 900/2100

Yari(a)

• GSM/GPRS/EDGE 850/900/1800/1900
• UMTS/HSUPA 850/1900/2100
• Available in selected markets from early Q4 2009.

Sony Ericsson Yari Pictures














Sony Ericsson Yari Promo Video