Hari ini di India, Sony Ericsson melakukan pengumuman 4 produk terbaru, masing-masing 2 seri T dan 2 seri R : T270, T280, R300 Radio dan R306 Radio.
Seri T, seperti sebelumnya sejak “kemunculannya kembali” di pertengahan tahun 2007 yang lalu — dengan T650 dan T250 — membawa nuansa fashion yang kental, meskipun seri T yang hadir kali ini hanyalah untuk kelas low-mid end, yaitu T270 dan T280. Kedua handphone ini merupakan pengembangan dari T250, bahkan memiliki desain yang sangat mirip dengan T250, hanya berbeda pada paduan warnanya, di mana setengah bagian atas dan setengah bagian bawah berbeda warna, seperti yang sebelumnya diterapkan pada T650. Pengembangan yang paling signifikan dari kedua seri T baru ini adalah tersedianya koneksi bluetooth, fitur yang biasanya terdapat pada seri 5xx ke atas, dan sedikit pada seri 3xx. Selain itu khusus pada T280 kameranya ditingkatkan menjadi 1.3 megapixel, menjadikan standar kamera pada handphone low-end bergeser dari VGA ke megapixel. Sedangkan pada T270 fasilitas kamera ditiadakan, menjadikan type ini sebagai varian dari T280 minus kamera digital.
Seri R pada masa Ericsson secara umum dapat dikategorikan sebagai seri untuk handphone-handphone outdoor yang ditandai dengan body besar, kokoh, dibalut dengan lapisan karet sebagai pelindung, meskipun ada juga seri R yang merupakan smartphone pertama dengan OS Symbian (pada waktu itu masih bernama Psion’s EPOC) yaitu R380 dan seri R terakhir dari Ericsson adalah handphone GPRS berbody lumayan kecil.
Kali ini, oleh Sony Ericsson seri R “dihidupkan kembali”, tapi untuk seri yang benar-benar lain dari jaman Ericsson dan juga untuk seri yang benar-benar baru dalam jajaran produk Sony Ericsson : Radio-Phone. Seri R pertama hadir dengan R300 Radio dan R306 Radio.
R300 Radio memiliki desain candybar dengan kamera VGA sedangkan R306 Radio berdesain clamshell dengan kamera 1.3 megapixel. Yang istimewa dari kedua seri R ini, sesuai dengan posisinya sebagai handphone Radio, adalah adanya tombol khusus Radio untuk mengaktifkan fitur Stereo FM/AM Radio yang dimilikinya.
Berikut adalah keterangan lengkap yang diambil dari website Sony Ericsson mengenai keempat handphone terbaru di atas.
Sony Ericsson tunes-in to emerging markets and radio fans
24 January 2008
The new Sony Ericsson R300 Radio and R306 Radio place the first combined AM/FM radio experience at the heart of the mobile phone.
Delhi, India – 24th January 2008 – Sony Ericsson today announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.
“The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.”
* True radio design
Dedicated radio speakers and preset channel buttons
* Loud sound
3D sound enhancement and volume boost for noisy environments
* AM/FM Frequencies
Tune-in to your favourite station
True radio design
Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker…in stereo in the case of the R306 Radio.
Preset buttons on the front of both the R300 Radio and R306 Radio let you switch easily between your favorite stations. It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground.
These two phones really let you get the most from the radio. Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record a clip of a song and use it as your ringtone.
Who sang that song?
TrackID™ is now a familiar feature on many of Sony Ericsson’s high tier phones. It now comes as standard on both the R300 Radio and R306 Radio, turning listeners into instant music experts! Record a clip of a song from an external source, such as a sound system in a coffee shop or bar, and find out within seconds who sang it, the name of the track and which album it is from. All in just one click.
Play it loud!
With the R300 Radio you can listen-in via the stereo headphones provided or ‘play it loud’ thanks to the high performance speaker integrated into the phone. Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone.
True radio experience
The R306 Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, you can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when you have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy around you. See which station you are tuned-in to on the phone’s external display.
Perfect harmony
Both phones feature Bluetooth™ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth™ Headset HBH-PV703.
The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3 megapixel camera on-board. So whether you are listening to the radio or not, these two new phones are set to hit the right note.
The R300 Radio will launch in two colours: Antique Copper and Steel Black. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q2 2008. The R300a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.
The R306 Radio will launch in two colours: Coffee Black and Champagne White. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q3 2008.
The R306a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.
Sony Ericsson focuses on the essentials with two new models for distinct audiences
24 January 2008
The Sony Ericsson T270 and T280 are set to delight style-oriented everyday users and demanding professionals alike.
Delhi, India – 24th January 2008 – Sony Ericsson today announced the launch of the T270 and T280, a stylish duo of affordably priced phones set to appeal to differing audiences.
“We have developed two phones that meet the needs of two distinct audiences,” said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. “The T270 and T280 build on the appeal of iconic Sony Ericsson phones like the T610. They are good looking and tick all of the right boxes; whether it’s for the business user wanting a compact work phone or the everyday user looking for a classic, stylish camera phone.”
At home on the catwalk or in the boardroom
The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth™ technology.
Sony Ericsson T280 – In Touch and In Fashion
Minimum fuss
Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy
access to the 1.3 megapixel camera and just one click to begin writing a new text message.
Maximum exposure
As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone’s screen or send them via Bluetooth™ to a friend’s phone.
Multitask effortlessly
Both the T280 andits sister-product, the T270, are compatible with Bluetooth™ Headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.
Sony Ericsson T270 – With Business in Mind
Your personal assistant
The T270 combines grown-up good looks with a set of features designed to meet the needs of the busy professional. Access key menu functions such as phonebook, calendar or messages with just one touch and use the built-in speakerphone to take a conference call.
Just the job
Both of the phones announced today are designed with a clear audience in mind. For the T270 it is the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.
For whatever reason you need a phone – whether it is for work or just staying in touch with minimum fuss – then Sony Ericsson say that they have a solution with the T270 and T280.
The T270 and T280 will be available in the same colours, Silver on Black and Copper on Silver. They will be available in selected markets from Q1 2008 and will support the following frequencies:
T270i - GSM/GPRS 900/1800
T270a - GSM/GPRS 850/1900
T280i - GSM/GPRS 900/1800
T280a - GSM/GPRS 850/1900
(copy paste dari Just Another Sony Ericsson Fan's Blog)
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