Aug 12, 2009

Sony Ericsson Jalou

Jalou™ Press releases
Communicate in style with Jalou, the irresistable compact fashion phone from Sony Ericsson
12 August 2009
Share life in exquisite style with Sony Ericsson's new fashion mobile phone, Jalou. Packed with unique features and encased in a beautiful facet-cut jewel form, it is a stylish addition to any handbag. Jalou will be available in selected markets Q4 2009

London, UK – August 12, 2009: Beautiful inside and out, Jalou exudes style as well as substance for the ultimate in chic communication. Sony Ericsson's latest style statement is only 73mm long – shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory.

Known for its expertise in design and technology, Sony Ericsson explored art, architecture and furniture trends whilst delving deep into the couture and fashion world to ensure Jalou encapsulates some of the hottest fashion trends which will emerge next year.

“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou reflects these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,” comments Charles Hunt, Jalou head designer at Sony Ericsson. “The design team wanted the handset to reflect beauty found in nature. They looked at structure, strength and form in various crystalline jewels, which resulted in the unique shape.”

Combining beauty with cutting-edge technology, Jalou’s host of features will keep you entertained and looking fabulous. The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year. Jalou will be available in a variety of gem inspired colours including: Deep Amethyst, Aquamarine Blue and Onyx Black.

“The new Jalou phone is all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “We wanted to create a beautiful handset without compromising on style or content. It’s perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because it has a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Other features include the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites.

Irresistible compact fashion phone comes with the following features and lots more:

3.2 megapixel camera – snap your favourite outfit and send to your friends
Video recording – film and post clips online anytime
Stereo FM radio – catch up on the latest songs while on the move
Music player – with Bluetooth™ stereo, PlayNow™ and TrackID ™
Bluetooth™ 2.0 – upload images and videos to your social network site
Mirror Key – check your hair before a hot date
Walk Mate step counter – see how far you have walked while out shopping
Internet - Google™ search, Google™ maps, email, instant messaging, picture messaging
Entertainment – YouTube™ application, 3D games, video viewing
Weight – will not weight your handbag down, only 84 grams
Jalou supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/1700/2100. Jalou will be available in the fourth quarter 2009 in the colours Deep Amethyst, Aquamarine Blue and Onyx Black.

The Sony Ericsson Jalou phone at a glance


3.2 megapixel camera
3.2x digital zoom (up to)
Geo tagging
Photo feeds
Photo fix
Send to web
Video light
Video recording

Bluetooth™ stereo (A2DP)
Media player
Music tones ((MP3/AAC)

Access NetFront™ web browser
Google™ search (from standby)
Web feeds

Call list
Conference calls
Vibrating alert
Video calling (main camera)

Microsoft Exchange ActiveSync®
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Auto rotate
Picture wallpaper
Wallpaper animation

3D games
FM radio with RDS
Motion gaming
Video streaming
Video viewing
Walk Mate step counter
YouTube™ application

Alarm clock
Flight mode
Phone book

A-GPS (US only)
Bluetooth™ technology
Google Maps™
USB mass storage
USB support

In box:

Sony Ericsson Jalou
Portable handsfree
User documentation

Size: 73 x 45 x 18.2 mm
Weight: 84 grams
Onyx Black
Deep Amethyst
Aquamarine Blue
Main Screen:
Type: 262,144 colour TFT
Resolution: 240 x 320 pixels (QVGA)
Size: 2.0 inches
External screen:

Type: Monochrome LCD
Resolution: 128 x 36 pixels
Size: 1.3 inches
Phone memory: Up to 100 MB
Memory card support: SanDisk microSD™
Talk time GSM: Up to 7 hrs
Standby time GSM: Up to 350 hrs
Talk time UMTS: Up to 4 hrs 30 min
Standby time UMTS: Up to 250 hrs
Video call time: Up to 2 hrs

GSM GPRS/EDGE 850/900/1800/1900
UMTS HSPA 900/1700/2100

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