Light up your life with Sony Ericsson’s stylish new T707 mobile phone

Add a touch of glamour to your day with the stunning new T707 mobile phone from Sony Ericsson. This innovative phone radiates style and glamour with its unique, eye-catching light effects and gesture control to guarantee you will never be left in the dark!

Miami, USA – 26th March 2009 – Sony Ericsson today announced its latest mobile phone, the T707, with tennis star and style icon Maria Sharapova, who perfectly epitomises the phone’s sleek and elegant qualities.

The T707 truly interacts with the user – it lights up when you receive a call and you can personalise the light settings to each of your friends, so you always know who wants you. If you are too busy to answer, simply end the call with a wave of your hand over the screen – you can also do the same gesture to snooze the alarm – your very own magic wand!

“The T707 is my ultimate new accessory,” said Maria. “I am always on the go and I need a phone that is easy to use, and of course chic as well! I never miss a call with the eye-catching light effects and personalised pulsation settings and I love the fact that I can just wave my hand to mute a call using the gesture control. I can also use my practical and stylish Bluetooth™ Headset HBH-PV715 to take my calls, check my emails and blog to my website from the phone. It’s great to have a phone that looks good but also lets me keep up-to-date with everything I need.”

Perfect pixels for every pose
Coordinate the T707 to any outfit, as it comes in a rainbow range of three clam shells to suit every mood. Whatever you wear will be perfectly captured by the 3.2 megapixel camera, making sure that you stand out on screen as much as you do in real life. The photos can then be uploaded to your personal social networking site using the HTML web browser, so you and your friends can keep up to date wherever you are.

Customise your phone like your clothes
With the T707 you will never be left behind in the style stakes, as the 2.2 inch screen is waiting to be customised to your individual taste. The changing wallpaper themes will ensure that you are never caught wearing clashing colours! The theme also changes from day into evening, which is perfect if, like Maria, you need to match with everything from tennis whites to a little black dress.

Packed with extras, as one option is never enough…
This is one accessory you will never leave home without as the T707 packs in more extras than even your handbag. The FM radio and Bluetooth™ audio streaming will entertain you when you are out and about, and you can download music, games and ringtones at the touch of a button with PlayNow™ to ensure that boredom is something which happens to other people!

“The T707 is the next step in the style evolution from Sony Ericsson,” said Linda Schori, Global Marketing Business Manager for Style Category, Sony Ericsson. “Maria Sharapova is the perfect partner for us as she exemplifies not only elegance but also substance, just like the T707. It works hard and is also sleek, glamorous and desirable – a truly winning combination!”

Maria knows that all eyes will be on her this season and thanks to her new T707; she can rest assured that whatever she does, she will look stylish, glamorous and be in control of her life with just the wave of a hand.

The T707
The light of your life
• Unique pulsating notification and light effects
• Day and Night changing theme
• Gesture control for muting calls and alarm
• Capture moments with 3.2 MP camera

The T707 supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 2100. The
T707a supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 850/1900/2100. The T707 will be available in selected markets from Q2 in the colours Mysterious Black, Spring Rose and Lucid Blue.

The Sony Ericsson T707 at a glance

Camera
* 3.2 megapixel camera
* Up to 3.2x digital zoom
* Photo fix
* Picture blogging
* Video blogging
* Video recording
* Video light

Music
* Media player
* Mega Bass™
* Album art
* PlayNow™
* TrackID™
* Bluetooth™ stereo (A2DP)
* Music tones (MP3/AAC)

Web
* Access NetFront™ Web browser
* Web shortcut search key
* Web feeds
* Photo feeds

Communication
* Polyphonic ringtones
* Speakerphone
* Vibrating alert
* Video calling (main camera)

Messaging
* Email
* Exchange ActiveSync®
* Text messaging (SMS)
* Chat View
* Picture messaging (MMS)
* Predictive text input
* Sound recorder

Design
* Light effects
* Pulsating light notification
* Gesture control
* Day and Night changing theme
* Picture wallpaper
* Wallpaper animation

Entertainment
* Media
* YouTube™
* 3D games
* Motion gaming
* Java
* FM radio with RDS
* Video streaming
* Video viewing

Connectivity
* Bluetooth™ technology
* Modem
* Synchronization
* USB mass storage
* USB support

Organizer
* Alarm clock
* Calculator
* Calendar
* Flight mode
* Notes
* Phone book
* Stopwatch
* Tasks
* Timer

Location-based services
* Geo tagging of photos
* Google Maps™

Accessories
In-box:
* The T707
* Battery
* Charger
* Stereo Portable handsfree
* User documentation

Facts and Figures
* Size: 93 x 50 x 14.1 mm
* Weight: 95 grams

Colours:
* Mysterious Black
* Spring Rose
* Lucid Blue

Main screen
* Type: 262,144 colour TFT, scratch-resistant
* Resolution: 240 x 320 pixels
* Size: 2.2 inches

External screen
* Type: Monochromatic OLED, scratch-resistant
* Resolution: 128 x 36 pixels
* Size: 1.1”
* Phone memory: Up to 100MB
* Memory card support:
* Memory Stick Micro™ (M2™)
* Talk time GSM/GPRS: Up to 10 hrs
* Standby time GSM/GPRS: Up to 400 hrs
* Talk time UMTS: Up to 4 hrs
* Standby time UMTS: Up to 400 hrs
* Video call time: Up to 2 hrs

Availability and versions

Networks
T707

* GSM/GPRS/EDGE 850/900/1800/1900
* UMTS/HSDPA 2100

T707a

* GSM/GPRS/EDGE 850/900/1800/1900
* UMTS/HSDPA 850/1900/2100

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2009.

The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, Mega Bass and Smile Shutter are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger, YouTube and Google Maps are trademarks or registered trademarks of Google Inc. Google is a trademark or registered trademark of Google Inc.
Snapfish, the Snapfish logo, and other Snapfish graphics, logos, and service names are trademarks of Snapfish.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Lisa Canning: +44 208 762 6064
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images:www.sonyericsson.com/press